The Hamptons finally has their own Erewhon.
14-ingredient smoothies are great for Surf Lodge hangovers.
Good morning everyone. It’s my birthday, and today’s letter is free.
Here’s what I’d like from you:
Become a paid reader to Feed Me. You can get $20 off annual subscriptions for the next 48 hours. Why become a paid reader? Because the good stuff usually happens below the paywall, in the comment section, or in the paid subscriber chats.
An introduction to Michael Bloomberg. I need to talk to him about something (phone, email, IRL) for about 20 minutes.
If you work in marketing or comms, please don’t send me anything unless I opt in. I am getting to the point where there’s a box cutter on every surface in my apartment because of all the boxes I’m breaking down.
Save Feed Me’s number: (646) 494-3916. If you have a story you’d like me to look into, or a news item that you think the Feed Me audience would like to know about, shoot me an (anonymous) text and I’ll do my best.
You guys were going to let the STATE DEPARTMENT join Substack and not say anything?
Last night, friend of the letter Adam Faze texted me: “People spend too much time covering who’s going to be the new editor in chief of a publication no one will ever read again, and not nearly enough time talking about how much TBPN revolutionized tech/finance news in a few months.” If Jess Testa or Charlotte Klein aren’t working on a profile of TBPN’s co-hosts John Coogan and Jordi Hays, then… I’ll do it. Coogan previously co-founded Soylent and Lucy Nicotine, and Hays co-founded fintech startup Party Round. TBPN has raised the bar for internet shows (podcasts, YouTube projects), and I think every media company’s video team should be taking notes. It makes me wonder what How Long Gone could be if they turned on the cameras. Here’s why TBPN is working for me:
The co-hosts stream live every weekday on Twitter from 11am-2pm PST to discuss finance, technology and business news.
In-between their conversations, they have unscripted segments where various experts call in — guests range from me to Bryan Johnson.
Their sponsor list is stacked: Ramp, Bezel, Figma, Polymarket.
Day Job, the agency that also worked on design for David bars, Fly by Jing, and Recess, did their creative direction.
The hosts have an addictive sports‑talk‑analogy format — while dressed in suits, they speak in a fast‑paced, unfiltered, and Wall Street-tinged conversation style.
Keep posting those book review TikToks. Could get you a first class trip to Paris for the Dior show.
In a newsletter about weddings last week, I wrote that “people are widening the definition of who makes the cut for the invite list.” For Town & Country, Andrew Zucker expanded on the idea of inviting strangers to your wedding, or using a wedding as a networking opportunity. “It’s no longer about the culmination of one’s love for one another. It’s about screaming one’s status through the event or invite list.”
The most annoying must-have Hamptons accessory of the summer has been announced: a rainbow-colored smoothie. Drugstore, a new healthy-ish restaurant created by a celebrity chef I’ve never heard of, will launch a summer-long pop-up at Jack’s Stir Brew in Amagansett. They are also launching a delivery-only Drugstore East Hampton that will bring your order directly to the beach (every minute a smoothie spends in a car, the quality goes down 5%), and outposts in Brooklyn Navy Yard and Venice Beach. To me, this is food made for Instagram. $20 blended “strawberries, mango, banana, and orange juice blended with coconut water, almond milk, coconut meat, vanilla collagen, turmeric, blue spirulina, pearl powder, sea moss, medjool dates, and maple syrup” sounds like it is going to spike my blood sugar, not contribute to any post-Pilates recovery.
I spent this morning texting about a new protein cereal brand called Man Cereal. According to CPG wire, they used Day Job (second time I’m referencing that agency in today’s newsletter 🔥) as their creative team. The founders both come from Dr. Squatch.
This week, migrated her newsletter off Substack to Beehiiv. I called her yesterday to find out more about the reason for her switch. “Substack is a tool, but it's not a tool that's going well for me anymore. And I'm paying them a lot of money.” Substack takes 10% of paid subscriber revenue. When I asked if she’d still be using the chat feature on Substack, Kennedy told me she moved her community chat to Discord a few months ago. Kennedy told me that she’s launching a new publication later this fall, and Beehiiv gives her more design options for that project. “If you're making money, I think Substack is a good place to find proof of concept, but it's not good in the long run.”
And this morning, fashion writer announced that she’d be leaving Substack. “I hoped my goodbye newsletter would be accompanied by exciting news about what’s to come. Instead I am writing to let you know I have to stop writing this newsletter to save myself. Although I do not know what the future holds, which is as terrifying to feel as it is to write, I am no longer interested in pursuing novelty, which has only led to monotony in my interior and creative life. I must disrupt the merry-go-round of nostalgia for what this newsletter once was. I am abandoning the catastrophe before it finishes its crystallization.”
It’s 2025, and I’m surprised people still want to signal with an… Erewhon smoothie dupe. I think it says more about the people buying it then the stores putting them out at this point 😂
Teetering on the edge of Beehiv myself. They’re incentivizing heavy.