You are one rhyme away from doubling your audience.
A four-year-old food media startup plays with the wording of their mission.
Good afternoon, everyone.
Yesterday afternoon, I walked up sunny Madison Avenue to the Breuer. I walked through group after group of high school kids in oversized sweatshirts and eyeliner, eating deli sandwiches and flirting with boys. I was sanitized of the airborne hormones once I stepped into the Sotheby’s Breuer building, where I toured the soon-to-open Marcel. I can’t show you much yet, but I can tell you that every square inch of the restaurant is magnificent, including the dolly.
Today’s newsletter includes: Jack Harlow’s New York movie club, I’d rather buy a Blue Zone private island than the business of Allbirds, a longtime Substack employee leaves to start his own agency (for…Substack creators), and a magazine changes their title for a special edition issue.
“I’m noticing this platform has become a really good way for women to monetize their diary entries — lists, random thoughts, and (easy to write) roundups of ‘what I’ve been doing’ do really well on this site.” - Me, 2024
American Exchange Group bought Allbirds for $39 million. The sneaker brand was once valued at $4 billion. On Running, which launched a few years before Allbirds, was recently valued at CHF 3 billion, or over $3.7 billion. Here are a few other things you can buy for $39 million besides a failing tech bro shoe brand:
A house in Aspen and an estate with a vineyard in Bridgehampton.
A Yayoi Kusama pumpkin.
A 110-spot parking garage on Park Avenue.
An island in Greece, located within a known Blue Zone, which means you can finally find health, happiness, and longevity.