Good afternoon, everyone.
It was a bit overcast for a while here yesterday, so I listened to parts one and two of Amy Odell’s podcast about the Olsen twins and how The Row turned into a billion-dollar business. It was worth paying to get behind the paywall.
I drove by Pierre’s in Bridgehampton the other night and wondered what the glowing lights above the overpriced white tablecloth restaurant were. Does someone live above Pierre’s? Do they get a discount on the $22 yogurt parfait served in a martini glass? Can they eavesdrop on all of the gossiping groups of women who I wish Andy Cohen would give a show? The answer to all of these questions is no, because the answer to the glowing lights is Pierre’s Upstairs, a private-event space with the most not-written-with-AI website I’ve seen all summer. The description (best read in a French accent) just lists concepts: “Intimate - Business - Comfortable - Classy- Reunion - Privacy - Exclusive - Elegant - Media Room - Discrete - Seminar - Dress Code - Rehearsal Dinner - Happy Valentine - Anniversary - Family Affairs - Halloween - Private Party - Real Friends.” Incredible.
Today’s newsletter includes: my journey to find the best electrolytes on the market, an exclusive on Amanda Lee Burkett’s new business, some positive news for GQ after that rough Semafor newsletter last night, nobody on Wall Street wants to be bald, bad merch of the day, Ring’s latest influencer-filled campaign, a dramatic weekend for food media startup Caper, Chobani is 14 years late to the frozen yogurt game, and the Galliano exhibit at The Met is canceled.
THIS WEEK ON THE FEED ME JOB BOARD
👖 VP, Brand & Performance Marketing at Rent the Runway. This is a VP-level role with a broad mandate: brand strategy and positioning, integrated marketing, social and creators, partnerships, communications, and performance marketing across paid acquisition and retention. ($250,000–$290,000)
📱 Associate, Social Media at Moda Operandi. This position supports the day-to-day management and execution of Moda Operandi’s social channels, helping to grow and engage Moda’s community while ensuring consistent, best-in-class execution across platforms. ($45,000 - $57,000) Disclaimer: I don’t endorse this salary.
🐟 Social Media Lead at Fishwife. You'll own social as a function at Fishwife — content strategy, storytelling, influencer program, brand partnerships, and a real budget to run them with — reporting directly to our marketing leadership, with no layer between your idea and the internet. (Salary not listed)
Niche hydration news. I was in the Mercury office last week, where I discovered a new electrolyte brand that I didn’t remember the name of. It led to a lot of wrong guesses by X users and Mercury employees, but one of their engineers saved the day: the brand is ION.
Parking spots in Park Slope are going for $250k—and listing on Compass and Zillow. “THIS IS A PARKING SPOT FOR SALE, NOT A STUDIO APARTMENT” the listing forewarns. No, you can’t live in it. (Unless you want to illegally park your Unimog Build and camp in Park Slope.) Yes, you have to pay $400 a month in common charges. The pitch is that if you own a primo townhouse in the neighborhood, you’re upping the value of your resale by being able to throw in an indoor parking spot nearby. This and the Stickers of Shame are making me think we have an NYC parking crisis coming to a head.