Will Ghia get acquired by Coca Cola?

Will I get a new job?

Today Meta laid off 11,000 employees, including me!, so if you’re looking for an experienced marketer and creative director to work on projects of any shape or size, email me. 😇

But the news must go on.

• A friend of mine who works in VC recently send me this TikTok page of someone who described themself as “TikTok for B-School Women Brown, Google, DTC 🚀”. Nice. I then sent that TikTok page to my friend who is in Columbia Business School, and asked how many people in her classes are developing creator presences like that. “Every fifth person I’d say,” she texted me back. The way business news (including this letter) has permeated pop culture and lifestyle news has been and endlessly fascinated phenomenon to watch. Just this morning, DIRT wrote about Gen Z VC’s, “Investments in consumer-facing industries — the creator economy, direct-to-consumer commerce, fintech, and Web3 — have lately become regarded as a form of cultural production that is as valuable as, if not more than, product development.” The story goes on to discuss how venture capital didn’t always have cultural cachet, but a combination of hustle culture, social media, and lifestyle aspiration.