Why Serena Kerrigan is doing an egg-freezing giveaway.
I spoke to Kerrigan about her coverage of the topic, and misinformation about the increasingly popular process.
Good morning.
Housekeeping:
spoke to me about my ex-boyfriend’s shirt that I don’t take off.
There’s a story in this week’s New York Magazine about High Sport pants. You might see a few quotes from me about the pants and Feed Me if you flip through it.
Ways and Means featured my Valentine’s Day movie list on their Letterboxd. They’re one of my favorite LA-based creative studios if you ever need a killer production or creative team. And speaking of Valentine’s Day movie lists, my friend
published a great one this weekend that I need to dig into.Scroll to the bottom of this letter to read an conversation I had with Serena Kerrigan about her fertility journey, and her decision to do an egg-freezing giveaway. “When I first went to Spring, my doctor asked me what I wanted my family to look like. “How many kids? What age would I want to start having them?” I started crying. I didn't even know if I would get a text back from the last shitty Hinge date I went on, let alone what time I would consider having children.”
NEWS:
Only Fashion Week coverage I care about is from Rachel Tashjian.
Alix Earle is Hero Cosmetics’ first global ambassador (and it’s Earle’s first global ambassadorship). “Alix has been so transparent about her own acne journey, and what we’re trying to do as a brand is normalize the struggles that come with acne,” said founder Ju Rhyu, who first launched Hero in 2017 on Amazon. Hero crossed the 1 billion patches sold threshold last fall, roughly a year after its acquisition by Church & Dwight in September 2022 for $630mm. Earle’s openness about her acne journey has been one of the more interesting conversations she has with her followers, to me. I also don’t know how well the podcast is going (recent YouTube episodes appear to have taken a dip), so I’m glad she’s finding ways to make money outside of the show.
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Tod’s plans to delist from Milan stock exchange. The Italian luxury group agrees deal to go private with LVMH-backed private equity firm L Catterton. L Catterton — which was created in 2016 through a partnership between a private equity firm, French luxury group LVMH and founder Bernard Arnault’s family investment vehicle — will pay €43 per share for its stake for a total of €512mn, an 18% premium on the closing value of Tod’s shares on Friday. The deal values Tod’s at around €1.4bn excluding debt. BoF wrote, “delisting Tod’s could allow for higher marketing spend to reinvigorate the group’s brands, as well as more radical moves to clean up distribution away from the scrutiny of public markets: the company’s full-price business suffers from a high exposure to outlets and discount-prone wholesalers, but rewiring distribution during a broader slowdown in luxury demand could require a short-term financial hit.”
The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans. Cleantok freaks me out, but I was with a friend last night who works in influencer marketing at Clorox… the amount of gossip she had.
Sweetgreen and cannabis lifestyle brand Edie Parker collaborated for New York Fashion Week. So random.
Closets in the homes of the wealthy are starting to look like museums. Average budgets for top-of-the-line closets have skyrocketed to $200k — up from $60-$80k a decade ago. Clients of these builders are adding bars, tanning booths, and Clueless-like revolving racks. Why is this?
They’re hanging out in their closets the same way they would use an office
I think a lot of people are using closets as sets for their lives (filming social media content in there, like a movie set)
Some people do say you wear clothes more if you can see them 🤷
Daniella Kallmeyer thinks women should be wearing more suits. So do I, honestly. Her goal, as a designer and as a woman dressing herself, is to have a wardrobe that doesn’t have code switching. Said Ms. Kallmeyer: “The person you are on a Friday afternoon is the same person you are when you go to your friend’s wedding and the same person you are when you’re having drinks and the same person you are when you’re pitching to a boardroom.” I probably would’ve clicked on the headline faster if it was about dressing like a man, vs. dressing like a lesbian.