Why aren't Americans eating pizza?

Sales are dropping at Domino's and Pizza Hut.

Good morning everyone.

Some announcements:

1. I’m working on my gift guide. I will not being making revenue from it, it will be pure, perfect Emily Sundberg recs. If you have specific people you want to buy for but need help, email me.

2. I didn’t get to send my Q+A email this week because other things got in the way so if you have questions send them in please.

Some news 🗞:

• Urban Outfitters has spent over $100 million building Nuuly, a competitor to Rent the Runway that stocks more casual clothing. I’ve used Nuuly and really liked it, especially for getting big extravagant coats that I didn’t want to spend money on, but I wanted to wear to fun holiday parties. Four years in, the service is growing fast, and its owner says it will soon be profitable.In October, Nuuly had over 190,000 subscribers vs. Rent the Runway’s 141,000 average active users in the second quarter.

• Glossier launched their limited-edition holiday kits. I like the little video on the top of the page. It feels like in the past, people were far more annoyed when holiday promotions started this early. But between the weird weather, the war, and a general loss of time because of how much we’re on our phones, I’ve seen very little backlash for early holiday launches. There’s another really good holiday launch today, but it’s under embargo until noon so I guess I’ll tell you about it tomorrow.

• The sun has come out for food photography. A year ago, there was this trend of really dimly lit, sort of nonchalant photos of food. But Eater says that has changed — “warm, direct sunlight makes for deeply saturated colors, and the occasional glint off of a shiny glaze, and everything is given extra definition by long, sharp shadows.” The common ground between the two styles of photography is moodiness and sensuality. The lazy late afternoon light and the dim messy bedroom lighting are both sensual, compared to the bright flash photography of food Instagram in 2015, which made everything feel like it was shot in a professional kitchen.

Late afternoon shadowy light vs. nonchalant dim food phtoography

• Daniel Lee’s first holiday campaign for Burberry is wonderful. Still life photography is hard to get this engaging, and I like the inclusion of printed backdrops and ducklings.