Where do you stand on breast milk ice cream?

It's caramel flavored.

Hi everyone. I have good news: I think we have a song of the summer.

We’re talking about the girlboss comeback in the Feed Me chat.

Today’s letter includes: How Skims cast the college students for their latest campaign, Instagram is letting your stalk your friends with new map updates, The New York Times made over $70mm in this last year just from affiliate, and one of the most valuable private companies in the world is paying someone $50-80k to write a daily newsletter.

---

📱 Have a story you think I should look into? Text the anonymous Feed Me Hotline: ‪(646) 494-3916‬ 📱

---

• How did Skims cast their latest college campaign? Their latest Campus Collection features real college students, and I asked a few how they got the job. “Found us on TikTok :) we’re micro influencers,” Grace Neeley told me this morning. Other models included in the campaign include Isabella and Sophia Strahan, daughters of Michael. The collection includes a button-up shirt, nostalgic flannel pajama pants (I wore a similar pair to school in middle school), and star-shaped claw clips.

  

• College students are using Google Cal invites to hookup. College students aren’t the only ones dependent on their digital calendar. I’ve missed a few meetings this year because they weren’t in my GCal. I think what’s more concerning in this case is the spread of professional habits into the personal lives of young people. When you start scheduling makeouts and walking to class, your life becomes a series of tasks instead of this boundless thing with endless opportunities for spontaneity.

• Howard Stern’s radio show is rumored to be facing cancellation, according to British tabloid The Sun.

• I doubt Stanford White knew the Bowery Savings Bank he designed would one day become a nightclub. Ilya Zavolunov has purchased the downtown bank, which was known to many of us as Capitale,for $20mm (the NBA and Cipriani allegedly toured the property as well). Good news for 2027 brides – Zavolunov will be turning it into a catering hall.

• The Instagram team emailed me about three new updates to the app that launched today:

  • Reposts: You can now repost public reels and feed posts, and they’ll show up on a public “Repost” tab on your profile. This will serve as a public highlight reel, much like reposting content on Twitter or Substack notes.

  • Instagram Map: This is similar to Find my Friends. I was on the train the other day standing over a young woman who spent ten minutes scrolling through her Find my Friends map and DMing people about their locations as a conversation starter. Instagram described this as “a brand-new opt-in location-sharing feature in DMs that lets friends share their most recent active location with each other — making it easier to coordinate, link up, or feel close, even from a distance.”

  • Friends in reels: Remember the Following tab on Instagram where you used to be able to see all the posts your friends and ex-boyfriends were liking? This is kind of like that. This tab shows a new feed of content your friends have liked, commented on, reposted, and created.

  

  Instagram’s new map feature where you can track your friends’ locations.

• Affiliate referral and licensing at The New York Times (mostly from Wirecutter) increased almost 6% in the past year. It’s now more than $70 million. That’s a lot of screwdrivers.

• I’d like to speak with the 1,400 people on The Corner Store’s reservation waitlist.

• Breast milk tastes like caramel. Oddfellows thinks so, as evidenced by their collaboration with baby brand Frida. “Our ice cream is lightly sweet, a little salty, with hints of honey and a dash of colostrum. And while it’s not actually made with human milk, we think our recipe tastes pretty close to the real deal.”

• Nantucket has a ban on chain stores, but Puck’s

  Sarah Shapiro
  reported on how some brands are getting around it: pop-ups. “Dôen launched their first Nantucket outpost with a frothy influencer event; J.Crew had a summer club pop-up in mid-July; and Jenny Bird also popped up. Later this week, Crescent Collective is orchestrating trunk shows for Marfa Stance, La Ligne, Lingua Franca, and others. Success with the pop-up model in the Hamptons clearly inspired this migration.”

• As someone who writes a daily newsletter on Substack, I can tell you that you should certainly be getting paid more than $70k. Especially if one of the most valuable private companies in the world – Stripe, which owns the Works in Progress magazine – is hiring you.

---