Vogue taps more Substack writers.
Chloe Malle explains the strategy.
Good morning, everyone.
I hope you all had a nice weekend. After back-to-back weekends of East Coast roadtrip weddings (both of which served local ice cream instead of cake), I’m excited to stay put in the city for a few weeks. Where will you all be watching the game tonight?
Today’s newsletter includes: Chloe Malle on Vogue’s Substack strategy, Libertine gets a second life under a new name, Condé Nast sues a food media startup, and the banks are preparing for this week’s SpaceX IPO like it’s a five-year-old boy’s birthday party.
New York Magazine is now distributing its Book Gossip newsletter on Substack. In the year and a half since Book Gossip launched, the newsletter has quickly become a reader favorite of New York Magazine’s dozens of newsletters. Over the last few months, intel from the newsletter included how many copies of Lindy West’s Adult Braces sold in its first three weeks (3,000) and who Emma Cline’s alleged new boyfriend is (Nathan Fielder). I think it will grow well on Substack, and I’m still confused why many traditional publications are hesitant to carry out the same experiment.