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Unwell is investing in sex and hangovers.
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Unwell is investing in sex and hangovers.

Alex Cooper's network announced a new show and CPG product.

Emily Sundberg's avatar
Emily Sundberg
Dec 05, 2024
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“This podcast is going to be so graphic, so horrendous, so dirty, so slutty.”

Yesterday, I went to Andrew Ross Sorkin’s DealBook Summit. I listened to Bezos promise that he would save The Washington Post. I listened to Ken Griffin blame the Biden administration for inflation. And I listened to Call Her Daddy’s Alex Cooper finally announce her big new project: Unwell Hydration.

Unwell Hydration is a slightly caffeinated hydration drink that will be sold at Target starting January 1. The production was in partnership with Nestle (she told the crowd, “I’m not a chemist!”), and the target market is women. Reception has been mixed.

I texted Andrea from

Snaxshot
to get her thoughts on the product.

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