This London bar averages 1.5 martinis per guest since opening.
Feed Me: London edition.
Good morning, everyone. Reminder to submit your New York City staycation itinerary if you haven’t yet.
I’m flying back from France to New York today and have started to think about America’s big birthday. More on that tomorrow and throughout the summer, but in the meantime, I thought I’d check in on the country we left behind 250 years ago.
Today in Feed Me: The brilliant Montague Ashley-Craig on the latest from London, including a new floating bathhouse, the food influencer charging £40K per collaboration, a former River Cafe chef has a new hotel job, valuemaxxing, drinking 1.5 martinis, the London designer who made an impression at Paris men’s fashion week, who’s returning to London Fashion Week for the first time in 25 years, and which American cuisines are trending in London while New Yorkers get stargazy over British stargazy pie.
I met Monty at a Feed Me party that I threw in London, and have appreciated her pithy tidbits of London news, and chatter with fellow readers in the comment section. I’m looking forward to getting back over there and throwing another hang soon.
Have a story you’d like to be included in Feed Me? Reply to this email or text the Feed Me Tip Line: 1 (646) 494-3916
Waiters at Soho’s Osteria Vibrato carry Tide Pens in their pockets. The Greek Street Italian spot has a solution ready for the inevitable tomato sauce casualty. Proprietor Charlie Mellor told me that they’re even considering branded versions. New York-based jarred pasta sauce brand Monte’s had the same idea, and made some branded stain-removal pens.
Brixton Market is up for sale — and the community wants it back. A crowdfunding campaign is trying to raise £15m to take the South London food and trading hub at the centre of Brixton’s cultural life out of private equity hands.
To take a Tracy Anderson Method class in London, you need a £10K-a-year wellness club membership. Membership at Surrenne in Belgravia includes one class per month (although they do throw in complimentary laundry, so that’s something).
To understand the British consumer, you have to understand the meal deal. I’m not sure the American mind can truly comprehend the British cultural phenomenon of valuemaxxing the seemingly infinite combinations of supermarket sandwich, snack, and drink into a £4 lunch with the sole objective of “winning.”
E. Pellicci is undergoing a brand refresh. The 126-year-old East End institution E. Pellicci has unveiled a new wordmark, visual identity, and a set of custom diner-style plates, cups, and saucers. Whether this signals an impending roll-out or just nicer plates is unclear.
Over 10,000 people had joined the Wimbledon Queue by 08:30 AM on the first day of the tournament. If you haven’t scored a ticket in the public ballot (and don’t have an invite from a sponsor), your best bet is to head to SW19 in the dead of night to join “The Queue.” There’s also a rumour that Amex cardholders will be able to buy a small allocation of tickets each day via the app. No ticket and don’t want to brave the Queue? Cambio de Tercio—an unassuming Spanish restaurant in South Kensington—has become a low-key Wimbledon hotspot (as reported by Bagel Magazine). Djokovic, Nadal, the Murrays, and Alcaraz are all regulars, with Alcaraz reportedly dining there five times during his 2023 winning run.
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