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Feed Me

The NYT wrote the wrong story about freezer books.

“I will say that flipping the pages close to your face feels very refreshing.”

Emily Sundberg's avatar
Emily Sundberg
Oct 12, 2026
∙ Paid

Good afternoon, everyone.

Today’s newsletter includes: An independent publisher opening a book store in the East Village, a downtown soup tour, a scoop on Cosmo’s new in-house socialite/social editor, why some Kenyon College grads keep copies of Dune in their freezer, Alison Roman and Ruby Tandoh wrote intros for re-issued M.F.K. Fisher books, the results of a tastemaker influencer trip to Charleston, a 5 million euro wine heist, and Big Media continues to invest in Substack game plans.


FOR YOUR CALENDAR

🍰 CAKE ZINE is offering flash tattoos at the launch party for their new issue, Spoiled Rotten, tomorrow. (October 13)
🎬 The Downtown Festival is taking place at The Roxy Cinema. Programming includes talks with Ethan Hawke, a movie inspired by the 4chan meme archetypes of Stacy, Becky, Chad, and the Virgin, and more. (Through October 18)
🪩 Saint James Joy, the Clinton Hill block party hosted by a father-son DJ duo, is hosting Beats for Treats. They bring the music, you bring unopened bags of candy to help make Halloween special for the neighborhood kids. (October 24)
🍲 Hearth, the East Village restaurant where bone broth brand Brodo was created, is hosting a downtown soup tour. Try soup from Borgo, Il Buco, Momofuku, Veselka, and more for $55. All proceeds from Soup for Good will be donated to the Trinity Church Soup Kitchen in the East Village. (October 25)

Mayor Zohran Mamdani compared ICE’s recent shooting of a man in Manhattan last week (who was in the car with his five-year-old) to a mass shooting scene. “What you can see in that video and the videos that have been released since, people, bystanders outside [are] unsure as to what they were even seeing because in that imagery – it feels like you’re looking at a mass shooter as opposed to seeing someone who is reportedly representing a federal agency,” Mamdani said.

UK-based podcast production and distribution company Goalhanger has started to experiment with building creator-led brands on Substack. Today, they launched a new publication on Substack called Always On with Marina Hyde by the journalist and commentator Marina Hyde. Marina was a columnist at The Guardian for 25 years, until a few weeks ago. This venture is the first launch from Goalhanger X, “a new model for building complete media ecosystems around creators… Rather than starting with a single format or platform, each venture is built around the creator and their audience, with the potential to grow across publishing, social, audio, video, membership, live experiences, and new intellectual property.” Always On will span Marina’s new YouTube show and regular written columns on Substack, before expanding into further audio, video, and digital formats.

And The Ringer’s investment in Substack continues. Zach Lowe launched his NBA newsletter, The Lowe Post, this morning. It’s all happening on Substack.

X avatar for @maxwelltani
Max Tani@maxwelltani
online web traffic is so low and the ringer pods are successful enough that the writing is essentially marketing for the pods (plus substack is one of the only new-ish platforms where a significant number of people have demonstrated a willingness to engage with/pay for writing)
X avatar for @AndrewDBailey
Andy Bailey @AndrewDBailey
Very interesting that The Ringer's writers write on Substack and not... The Ringer.
5:02 PM · Oct 12, 2026 · 449 Views

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