That EDGAR Wright McDonalds commercial

+ a co-founder split, André Leon Talley’s estate sale.

Good morning.

****I WROTE THIS AT 6AM AND WROTE EDWARD INSTEAD OF EDGAR I’M SORRY

In the new McDonalds commercial directed by EDGAR Wright (director of Shaun of the Dead and Hot Fuzz and Baby Driver) we don’t see McDonalds once. What we do see is an office full of employees dressed as if they were in a bootleg-version of Spike Jonze’s Her universe, wordlessly communicating that they want to go to McDonalds. What we also see is dozens of pairs of raised eyebrows that are supposed to look like arches (I think).

I first saw the commercial via a Tweet I was sent. I don’t think this commercial was supposed to have an epic meaning. But if it did… I’d say it’s poking fun at the homogeneity of work (majority of people could watch this ad and relate to every office scenario), the mundanity of returning of to the office for millions of people with email jobs, the ridiculousness of finding joy in a lunch hour.

Edgar Wright is very wonderful at editing. He maintains a sense of rhythm in his movies. ‘Oh Yeah’ by Yello helps. The most important thing is that it got people talking — about Wright’s decision to take this on as a job, about the 90s nostalgia oozing through the video, about if it was supposed to be eery satire or a general feel-good office moment. I liked it, I’ll remember it. Lots of ads don’t get that stamp from me.

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