Summer '24 is brought to you by NICOTINE.
Everyone is smoking cigarettes.
Good morning everyone. Warby Parker sent me these glasses over the weekend but everyone in my DMs said they look bad so can someone help me find new ones?
Also, I’m FINALLY throwing a party in the next few weeks in New York for paid readers. If you or your brand wants to be one of the presenting sponsors hit me at emily@readfeedme.com. As a reminder, at my last party, people went home with jobs, one night stands, and new friends.
Today’s letter includes:
New York is about to have a cigarette summer (sorry, I report the truth)
Some weird stories from former SSENSE employees
And Alison Roman-backed burger chain opening in Williamsburg
NEWS:
The new Scorsese commercial starring Timothée for Chanel is a blast. Many of us have been waiting for this since we first saw shots of Chalamet shooting the commercial in Page Six one year ago. But it was worth the wait – and hopefully it will make people realize how many shitty commercials there are out there. The desire to make big budget ads work for social media has been terrible for quality (yes, I think this includes Jeremy Allen White for Calvin). Comments on the YouTube clip range from “Makes me want to see Chalamet in a Scorsese movie.” to “‘Bleu de Chanel’ in Timmy’s french accent is just divine…. I’m sold …”
Which brings us to our next story: teenage boys are spending hundreds of dollars on cologne. We all know what teenage girls are focused on ($40 lipgloss and skincare they don’t need from Sephora), so why is everyone so shocked that the boys want to get in on the fun? What surprises me is that they’re nerding the hell out about fragrances and trading terms like Pokemon cards – middle schoolers at sleepovers are discussing high-end fragrances the way that sommeliers might analyze wine. For anyone new here, I took a fragrance course last fall because I sensed this trend would slowly but surely take over our lives. And it has! And I’m glad I took that course because once you enter this whole universe of fragrance, it becomes very difficult to leave
Good boy.
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Which brings us to our NEXT story: body deodorant is a booming business. I feel like everyone is giving themselves cancer.
I’m going to tell you guys something personal.