Substack's Instagram account has massive potential.
Substack's Instagram account has massive potential.
I'd run it a little differently.
Good morning everyone. I’m going to assume you all know that Criterion added Japanese Horror and Stephen King collections to their channel yesterday.
The Substack Instagram account has massive potential.
Which is why I was a little surprised they decided to post a carousel last night with the caption, “I guess we post memes now.” Nick Gallo, the CEO of creative agency Loop has been reposting the memes which makes me think Loop might have played a role in this specific post.
I’d argue that Substack is one of the most exciting places for storytelling on the internet right now, and some of the platform’s writers have massive followings to amplify their work (and Substack as a platform).
Historically, Substack’s Instagram account has been a place for brand campaigns, party photos, and product updates. If I had the keys to the Substack account, I’d prioritize:
Starting conversations in the comment section with attention-grabbing headlines and quotes from the platform’s most interesting stories. I’d always be thinking, “Would I share this post with my friends?”
Driving traffic and new subs to Substack newsletters
Big company wins that position Substack as a multimedia titan:
’s recent fundraise news, ’s exit from legacy media to Substack full-time, leaving Patreon for Substack, etc.Being an account that people check several times a day for content satiation
I went Figma mode last night and worked on a hypothetical redesign that I think would result in higher engagement and growth: