Single? Run a classified ad on Instagram
"My parents and brother all live in NYC and I see them on a very regular basis."
Good morning from Buenos Aires.
Hope everyone is doing well.
NEWS:
For $6,300, new moms can go straight from the delivery room to a post-natal retreat. Modeled after recovery centers in Taiwan and South Korea, high-end businesses are capitalizing on the dearth of postpartum support for Americans. I have covered the egg-freezing industry a bit in this letter, and have even had pitches from across my desk for egg-freezing retreats, where people can go during treatment for a more relaxing, luxurious, privileged experience. As more luxury postnatal retreat centers open across the US, operators are finding customers among affluent new parents looking for an alternative to at-home recovery. I texted a few friends about this story, and the most common response (aside from commenting on the cost) was that not everyone has family around, and the weeks postpartum can be lonely.
Who is the new director Kim hired for SKIMS’s first national TV commercial? The new sci-fi influenced videos for SKIMS use antennas and blinkers, they frame Kim as a space explorer or a robot. The SKIMS pieces are framed as her space uniform — they’re being tested for being “space ready.” The new videos are directed by Frank Lebon, and we know this because Kim tagged the UK-based director in the Instagram caption (something she doesn’t always do!). His portfolio is cool: music videos for King Krule, Miu Miu campaigns, and a little bit of stop motion. Really good work, now we just have to get some of this creativity over to the Kylie portfolio.
A reader tipped me off to the Oura Ring delay drama. People are rightfully mad their orders are 3+ weeks delayed, and then after Oura launched a partnership with Amazon people started to *fume* on social. Nobody can get in contact with their support team. The reader told me, “I just ordered one this week before the launch on Amazon, and before seeing how bad the delay was going to be. We will see when mine ships.”