Show me Glossier's marketing budget
A Pornhub documentary, Sweetgreen closings.
Good morning.
Glossier’s million-dollar marketing budget. I was walking through Soho yesterday and the line for the new Glossier store was wrapped around the block. Marketing initiatives around the new store/tomorrow’s Sephora launch include:
BECAUSE the line was so insane, I decided to look at the store’s new geotag on Instagram and DM a bunch of people who posted that they visited the store. It seems like it was an invite-only event ahead of the opening. Here’s one of the responses I got:
“The event itself was so much fun and a great experience to have the opportunity to take part in before the store’s grand opening to the public! Due to the brand’s popularity I’m sure the first day will be nuts, so I feel so grateful to have been given a more low key and personal experience beforehand! This location is modeled after the Spring Street subway station, so the architecture includes lots of tunnels and arches, and the photo-op inside the store is set to look like you’re underground! It feels so quintessential New York which I loved! I am definitely expecting it to be PACKED for the first few weeks though, especially due to the traffic the Brooklyn location still gets even after it’s been open for a bit.”
Rachel Strugatz wrote more about the new chapter for Glossier yesterday for The Times.