Quitting is beautiful.
How a nicotine replacement therapy brand is doubling down on gen z.
Good morning everyone. Last night I was with
at his beautiful home for a Hamptons Community Outreach event. It’s really amazing to see relationships that started on Substack manifest into in-person friendships with people who share values with yo.Later in the night I went to a dinner that J.Crew hosted with Westman Atelier. I sat next to the Gucci Westman, and I tried to replicate her makeup this morning. We’ll see how it goes. I’d also like to recommend these new pajamas I got yesterday, which I describe as “cherries on LSD.”
I spoke to Choire Sicha at New York Magazine about Feed Me! We discussed drinking and the lost D.C. report that I’m debating publishing.
I’ll be at Wildair on Saturday with my spicy chocolate donut.
Feed Me crewnecks will be available for purchase tomorrow.
Little nicotine is targeting Gen Z
This week, Byline published a special-edition print issue, sponsored by nicotine replacement therapy brand Jones (there are a few players in this category right now, but I think Jones is doing the best work). Contributors to the issue include
, , and Alana Cloud-Robinson and you can grab a copy at Books are Magic, Gem Home, or Casa Magazines.I’m impressed by the Jones advertising strategy — they’ve also run ads on podcasts with Pia Baroncini, released a special edition tin with Rachel Comey, thrown pride parties, and advertised on Feed Me. It seems like they’ve been super game for experimentation in the brand’s first year of business. I was at a bar in Greenpoint recently and a group of guys were using them, so it appears they’ve moved outside of the Dimes Square audience.
I texted
, co-founder of Byline, to learn more about how the partnership came about: