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Pumpkin spice season will be high protein.

Pumpkin spice season will be high protein.

“Starbucks is coming out with protein cold foam in Q4.”

Emily Sundberg's avatar
Emily Sundberg
Jul 30, 2025
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Hi everyone. I’m on deadline for a story, so today’s letter is fast and good. I’m curious how some of you who balance multiple projects with an extremely lean time approach time management. To-do lists seem like a good place to start, but I’m curious if any of you have virtual assistants or other optimization techniques that have really improved the way you work. I’ll check my comments later.

Today’s letter includes: the mystery of Keith McNally’s Martha’s Vineyard elephant, your Celsius might (accidentally) have alcohol in it, people can hear your Zoom therapy, and pour a spritz out for the closure of 30 Rock’s Italian cafe.



  • From the Feed Me tip line: “Starbucks is coming out with protein cold foam in Q4.” Attendees tried this innovation earlier this year at the Starbucks Leadership Experience event in Las Vegas, but there was no firm launch date. I think this is going to be huge for Pumpkin Spice season.

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