Personal essays power Substack like the screams of children in Monsters, Inc.
Mike Crumplar on how it felt to be The Most Subtweeted Man of the Weekend.
Good morning everyone.
I got home from Los Angeles last night at 10pm, which meant I still had thirty minutes to order spicy vegan ramen from Danbo before their delivery cutoff time. LA is not my favorite city, but the ideas I came up with during long drives back to my hotel after meetings all over town were incredible.
On Friday, I called an Uber to Azizam. My driver, who moved here from Iran nine years ago, asked me if it was a good restaurant. I said it was, and that I miss LA’s Persian food when I’m back in New York. We ended up bonding, and before he dropped me off, he asked if I would open a Persian restaurant in New York with him as the star. I asked what recipes he knows how to make, and he responded, “Oh no, I don’t cook. I’m more of an ideas guy.” Anyway if you guys have recommendations for Persian food in New York or Great Neck, I’ll take them.
In another Uber, I told my driver I was from New York, and what immediately followed was 36 minutes of 9/11 theories. He said Steve Buscemi was more helpful in the debris cleanup “than people understand.” He quoted World Trade Center, which stars Nicolas Cage and a mustache, in a way that most people quote The Godfather. I posted about this on X and a bunch of people suggested I check “silent” on the Uber app or try Waymo instead. Both suggestions depressed me, because the one saving grace of LA is that it’s a city of dreamers and storytellers.
Today’s letter includes:
’s response to his weekend virality, ’s elite east coast college tour, men in VC should stop getting face-lifts, and Parade underwear’s shutdown signals the end of an Instagram era.


