I would like to formally announce that I am taking on sponsors for my newsletter. Itβs time to kick things into full gear over here at the Feed Me Headquarters.
Happy Friday, my precious readers.
You know what todayβs first piece of news is? That New York Magazine launched a summer reading newsletter called βBeach Read Book Club.β This is news because :
New York Magazine is building a big newsletter strategy β theyβve got to be working well for them. Theyβre pretty segmented by interest and they have a clean steady cadence. So thatβs niceβ¦.
BUT ALSO because their first one is about The Guest by Emma Cline. βStarting Wednesday, August 9, New York writers Brock Colyar, Allison P. Davis, Emily Gould, Matthew Schneier, and Alison Willmore will discuss the novel over the course of four weeks. Weβll also feature reader questions and comments in each edition.β SOUND FAMILIAR? Yeah thatβs because I did the same thing 2 weeks ago. If it takes you 4 weeks to read that book, we have to talk. Could be wrong but it sounds like someone over there is reading Feed Meβ¦β¦β¦β¦β¦β¦β¦β¦
Puckβs Lauren Sherman is predicting that Goop is gearing up for a sale. Here are the most interesting points:
Goop has raised at least $75 million from the likes of Greycroft (who has also invested in Bumble, The Real Real, and Eden Health) and Lightspeed (who has invested in Faire, Zola, and Affirm)
Goop Skincare made of 64% of Goopβs sales last year
Sherman parallels potential outcomes to The Chernin Groupβs investment in Dave Portnoyβs Barstool (both big controversial figures who built media companies in their founderβs image). Whether thatβs true or notβ¦ it makes a good headline.