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Old money vs. brunch girls

Old money vs. brunch girls

Their tension has changed the handbag market.

Emily Sundberg's avatar
Emily Sundberg
Mar 31, 2023
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Happy last day of March. Hopefully you all have nice spring weekend plans and can step away from your screens. I’m going to start thinking about my next banger of a story this weekend. Still looking for Paris recs btw.

  • What happens when well-off style experts realize they’re carrying the same handbag as Instagram influencers? Well, it looks like they start hunting down the bags that should shouldn’t be popular at all: one-off seasonal releases, designs whose trendiness peaked in the 2010s, and other bags that would otherwise scan as outdated to anyone in the know. One of fashion’s most basic rules is that nothing is less cool than the recent past, yet here are trendy people parading around like it’s 2015. I love stories like this, that address the varying kinds of “rich” New Yorkers can be, that point our how even people who subscribe to somewhat homogenous ways of dressing have a tipping point.

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