Good morning my sweet followers. I am on our country’s lovely wifi-equipped railroad system, Amtrak.
Sweetgreen launched a loyalty program, and I don’t think it will save the company. The free-to-join program includes a paid subscription tier, Sweetgreen+, that costs $10 a month. In exchange, customers get $3 off each order—a proposition that pays off if they order at least four times a month. Other perks to the paid tier include one free delivery a month at dinnertime, priority access to the support team, and early access to merch drops. My problem is not the loyalty program. I have larger qualms with Sweetgreen, but my problem is Sweetgreen thinking this might save their company — they brought in $470.1 million in revenue last year, but its net losses also grew to $190.4 million, compared with $153.2 the year earlier. Resy co-founder Ben Leventhal also just launched a loyalty program called Blackbird. Blackbird is a loyalty program for diners, who can track their trips to participating restaurants and earn rewards for repeat visits.