Milk Money: How to Build a $100M Ice Cream Business

Nov 28, 2022

∙ Paid

Good morning, I hope you all had a really nice holiday weekend. I hope it wasn’t stressful and you feel ok about going back to work today.

Black Friday online sales top $9 billion in new record. Overall online sales for the day after Thanksgiving were up 2.3% year over year, and electronics were a major contributor, as online sales surged 221% over an average day in October. Toys were another popular category for shoppers, up 285%, as was exercise equipment, up 218%. Many consumers embraced flexible payment plans on Black Friday as they continue to grapple with high prices and inflation. Buy Now Pay Later payments increased by 78% compared with the past week, beginning Nov. 19, and Buy Now Pay Later revenue is up 81% for the same period. Black Friday shoppers also broke a record for mobile orders, as 48% of online sales were made on smartphones, an increase from 44% last year. Woooof 🤑

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