Marketing teams are capitalizing on breakups.
Unsurprisingly, heartbreak is a great gifting opportunity.
This time tomorrow I’ll be on a flight to vacation.
But today, we’re in the newsroom:
It’s a good time to own a print shop. Graza made a mini-cookbook with chef and author Natasha Pickowicz. It looks like it’s all sweet stuff which is a smart way to push olive oil during the holidays. SSENSE created a gift guide that doubles as wrapping paper. We already mentioned this, but Alison Roman printed a limited-edition Thanksgiving newspaper.
Bad news for your favorite TikTok nutritionist. Federal regulators are cracking down on “influencer” dietitians. They warned two food and beverage industry groups and a dozen nutrition influencers yesterday for failing to clearly disclose who sponsored their ads. Over $6 billion is expected to be spent on influencer marketing in the United States in 2023, with another $7 billion to be spent in 2024. The Post investigation revealed that American Beverage had paid a dozen nutrition influencers for videos that sought to undermine health warnings from the World Health Organization about aspartame, an artificial sweetener in many diet sodas. The Canadian Sugar Institute paid at least a dozen dietitians for videos that encouraged people to give in to cravings for sugary foods, mocked advice to cut sugar intake and urged parents to let children eat as much candy as they want. Alarming!!
Journalist Louis Pisano has some Meta gossip and I want it. He lost access to several Creators tools within the app after posting pro-Palestine Instagram Stories.
