Kyla Scanlon has a new gig at CNN.
Legacy media continues to recognize the power of creators and their audiences.
Good afternoon, everyone.
Today’s newsletter includes: A local print newspaper coming to SoHo, kyla scanlon’s new contributor role at CNN, and Ballerina Farm reacts to caro claire burke’s Yesteryear.
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What would you do with 1,000,000 Substack subscribers?
Think about what you could do with a million subscribers on Substack. That is a larger list than almost any newsletter on this platform. Imagine if you could just suddenly activate a readership of that scale.
Last week, I called restaurateur John McDonald (Lure Fishbar, Bowery Meat Company, MercBar) to verify a tip I got about Prada taking over Lure, the restaurant adjacent to its SoHo store. “I can’t say anything officially,” he told me. “Because it’s not at the moment where I can.”
But he did have something else he wanted to tell me. In addition to a hospitality background, John has also had several media businesses. In the late ‘90s, he founded a downtown New York style magazine called CITY (which operated from 1999 to 2008), and later co-founded a restaurant and food publication called Tasting Table. “When Tasting Table sold,” John told me, “I ended up being able to keep the email list. And so for the last five years or so, it’s really just been parked... I had almost a million Tasting Table subscribers.”
During my call with John about the Prada-Lure saga, he let me know that he was re-activating that subscriber list by re-launching his publication. This time with Christene Barberich, co-founder of Refinery29. “A couple of months ago I ran into Christene, and she said, ‘You’ve got to do something with the audience. It’s so hard to get that audience.’”
