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Italy's tourism board hired an influencer

It's Botticelli’s Venus.

Emily Sundberg's avatar
Emily Sundberg
Apr 27, 2023
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  • Italy’s ministry of tourism has launched a campaign that reimagines Botticelli’s Venus as an influencer. Obviously it has been swiftly ridiculed on social media. My first comment is that it’s a bit dated. It represents a 2015 influencer more than a 2023 one. Miss Venus should be laying on her Venetian bed and speaking to the phone, not taking selfies at…

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