Hello from rainy LA. The letter is late because I’m on West Coast lifestyle time 😎
This town really is something, and I wasn’t sure about this trip when I first planned it but I’m really enjoying the people I’m meeting and the conversations I’ve been having. No, I’d never live here. A few of you wrote to me asking for a Valentine’s Day guide. I’m planning on posting it tomorrow or Wednesday, but if you have any SPECIFIC asks, today is your day to send them (emilyesundberg@gmail.com) and I will assist to the best of my ability.
Today’s newsletter includes:
An app that’s like LinkedIn x Hinge — everyone is hot and has cool jobs
The Grammys accessory that you probably didn’t notice, but everyone is tweeting about
My favorite Private Wealth Management influencer
NEWS:
Hailey Bieber is teasing a Rhode phone case that holds lipgloss. What a bitchy (complimentary) little way to increase AOV!
Joe Rogan’s new Spotify deal is rumored to be worth around $250mm. The show will now be distributed broadly, including on YouTube, rather than exclusively on audio-streaming service. Some of you will say, “Emily, why should I care about The Joe Rogan Experience?” to which I will say “If Joe Rogan said jump, there would be an rainstorm and an earthquake in LA.” Spotify struck its first deal with Rogan in 2020 during its initial blitz into the medium. It agreed to pay more than $100mm to bring “The Joe Rogan Experience” to Spotify exclusively in a bid to jump-start podcast listening on its platform. The show has remained far and away the most popular podcast on Spotify. The new deal is emblematic of shifting economics in podcasting, which has matured in both audience reach and advertising spending since Rogan’s last deal. Now, the company is working to become more disciplined in its podcast spending. By distributing Rogan’s show broadly, Spotify stands to make more money from ads it sells as the podcast reaches a larger audience. Listen, I want this guy on my side. He’s ridiculous, he’s often wrong, he’s made me curious about biohacking, and he has a chokehold on a lot of people’s ears, and I often argue that audio is the top medium for creating parasocial relationships.
Ina Garten’s memoir is coming out October 1. I drove my old 1990 Camry to her house in summer of 2018 for this New York Magazine story. She’s even more fascinating than you could imagine, I promise.