Good morning. I got some thoughtful responses to yesterday’s letter that I want to share with you all:
On collegiate marketing:
“It’s because all the girls who read Rookie as teens now have power and work in advertising and branding. I stand by this.”
“The only university merch that ever mattered IMHO - mad at myself I didn't cop when I had the chance… and it’s based on the SPENCE LOGO.” (Goop University photo below)
On Sweetgreen’s marketing: