Hotel merch is dead.

Yacht merch is not.

Good morning everyone. I hope you’re all having an amazing day.

NEWS:

• When I was in Montauk over the weekend, I saw over 15 adults wearing hats ($32, trucker) from Amber Waves. You used to have to go to the Amagansett farm stand to get a hat, which was a corny signal that you either go to or have been to the Hamptons. But now you can order the hats onlin…