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Hollywood is broken ๐Ÿ‡บ๐Ÿ‡ธ ๐ŸŽฌ

Hollywood is broken ๐Ÿ‡บ๐Ÿ‡ธ ๐ŸŽฌ

Which is why itโ€™s the best time to build something new.

Emily Sundberg's avatar
Emily Sundberg
Sep 11, 2024
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Hollywood is broken ๐Ÿ‡บ๐Ÿ‡ธ ๐ŸŽฌ
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Good morning everyone. The morning-after group texts from the debate included a lot of these:

Iโ€™m not writing about Kamalaโ€™s probable beauty routine (in 2018 it was a lot of Soul Cycle and hot baths), but if anyone else does let me know and Iโ€™ll link it tomorrow in the letter. Weโ€™d all like to know.

Todayโ€™s letter is about the General Catalyst-backed holding company building the Pixar of AI, why Sundance Film Festival might be moving to Santa Fe, and Glossierโ€™s second shot at their makeup line, Play.


XTR, a General Catalyst-backed studio, acquired AI animation studio Late Night Labs.

XTR has produced and financed over 80 documentaries, and launched the documentary streaming platform DOCUMENTARY+ in 2021. With the acquisition of Late Night Labs and its proprietary AI technology, XTR is launching and creating a holding company, Asteria Film Co. In 2023, General Catalyst announced their investment in Asteria, saying, โ€œAsteria believes that by engaging and equipping the very best storytellers in the world with the right technologies and platforms, they can unleash a renaissance of creativity, and bring creative storytelling to bear in profound and important ways.โ€

Last night, I spoke to Asteriaโ€™s co-founder Bryn Mooser (a twice Oscar-nominated, Emmy-winning filmmaker) who is running Asteria. If you donโ€™t want to read the whole conversation, the TLDR is:

  1. Hollywood is broken

  2. Thereโ€™s no momentum in the industry right now

  3. โ€ฆwhich is why itโ€™s actually the best time to build something new

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