From 'The Office' to entrepreneur.
Lee Eisenberg's journey from S6E12 (yes, Scott's Tots) to the linen business.
Good morning. Hope you all had a beautiful weekend. I went to Massachusetts and visited some cows.
Last week, my friend Risa introduced me to Lee Eisenberg, a writer on The Office, who also executive produced Lessons in Chemistry, Jury Duty, and is working on a pretty wild Bravo! spinoff show.
Sure, he’s a great writer, but the reason for our intro was that he started a DTC bedding business — The Nuvet, an optimized version of the duvet cover that acts more like a sandwich than a pita pocket. By that I mean, you lay the Nuvet flat, layer the duvet on top of one side, and then fold the other side over the duvet filling and zip it around. It’s neat, easy, and uses high-quality linens.
“I think Hollywood seems kind of sexy and romantic and it's lucrative and you're surrounded by celebrities, but you have to treat it like a job.” - Lee Eisenberg
We spoke last week about the lessons in Hollywood that apply to entrepreneurship, what the pitching process was like, and his advice for those of you who want to finish your screenplay idea. If we learned anything from the Slashies in Zoolander, everyone likes a two-part career act. I will tee this up by saying I really don’t know if The Nuvet would’ve came to fruition would’ve manifested as a business on the East Coast… it has some real Hollywood magic in it. Our interview, as well as a new section of Feed Me, is at the bottom of this letter.
But first, some news:
Three’s a trend — another luxury giant is investing in midtown real estate. LVMH is in talks to buy a building on Manhattan’s Fifth Avenue (745 Fifth Ave.) as the luxury conglomerate seeks to control the best retail sites globally. “We try to secure and buy the best possible locations for our companies,” Bernard Arnault, chief executive officer of Paris-based LVMH, said on an earnings call with analysts on Thursday. Back in December, I wrote about Prada expanding its New York presence with the acquisition of two buildings on New York’s Fifth Avenue. Last week, Kering bought some Fifth Avenue real estate of their own — the luxury conglomerate paid $963mm for 715-717 Fifth Avenue. LVMH’s sales totaled 86.15 billion euros, up 13% year-over-year.
Teen Vogue just published an entire series on the weight-loss drug industry. “Weight Limit is a series that examines the rise of weight loss drugs like Wegovy and how they impact young people. In this op-ed, Amanda Richards explores how fatness fits into the Ozempic era.”