Free People's tone-deaf influencer event
People shouldn't be doing for-profit work at soup kitchens.
Good morning everyone. Thank you everyone who subscribed yesterday and appreciated the business breakdown of Rent the Runway’s refinancing, and my interview with production genius Adam Faze. I’ll try to do more thorough letters like that 1-2 times a week, they’re just a bit time intensive and I have to fact check them so I don’t get sued and lose all my MONEY!
Today’s news:
A few weeks ago I noticed that NYC-based communications agency Care of Chan brought a bunch of cool people to Ballymaloe House in Ireland with J. Crew. I figured it was just a regular influencer trip, but I’m now realizing it set the scene for a larger holiday campaign for J. Crew. I really like this concept — instead of hiring models and food stylists to set up a party… just invite cool beautiful people who like to party for a fabulous dinner in a castle. Tory Burch’s team does something similar with their influencers, where they’ll send a group of friends clothes and then send them out to dinner and have them photograph it, or host an influencer trip at a hotel and make sure to shoot it. Recently, I advised a client on this. Photoshoots are expensive, and the possibilities of wildness are limited. Influencers and artists know how to take great photos (and in this case, know how to party). Good work.
New York is getting excited about museum restaurants. The new restaurant at the Whitney Museum of American Art is here: Frenchette Bakery opened in the museum’s lobby this week, taking over the space that was home to Danny Meyer restaurant, Untitled (which was always so mid), for almost a decade. The lobby cafe has pistachio croissants, tuna Nicoise sandwiches, and jambon beurre, all of which I approve as Museum Food. A few weeks ago, my friends at The Oberon Group (behind Brooklyn bars June, Rhodora, Rucola, and Anaïs) signed on as the new food and beverage operator at the New York Historical Society, with their restaurant Clara.