Feed Me

Feed Me

Feed Me: London Edition

An interview with an Instagram-famous server, a Conner Ives archive sale, and a Miami hotel comes to town.

Emily Sundberg's avatar
MRAC's avatar
Emily Sundberg and MRAC
Oct 28, 2026

Good afternoon, everyone.

At the moment that I’m hitting send on this newsletter, it’s the exact same temperature in New York City as it is in London — a cool 14°C (58°F) ⛅. Readers in London (and beyond) are in for a treat today.

Feed Me’s across-the-pond correspondent, Montague Ashley-Craig, reported on the following: A pink-painted lesbian pub in Camberwell, the most famous restaurant server in London (who has landed gigs with fashion brands since going viral), Hannah Crosbie launched a podcast, a Conner Ives archive sale, Dishoom’s Diwali menu, a historic Miami hotel comes to town, Chicken Shop Date goes to the big screen, a Brooklyn bar is taking over Ellie’s, E Pellicci is heading to Selfridges, and charli xcx is selling her clothes on Vinted.


This week only: get an annual subscription to Feed Me for $80 $56.

Get 30% off for 1 year


A world exclusive interview with Piers Quinn. By MRAC.

Over the summer, west London-based waiter Piers Quinn went triple platinum in London’s food and drink circles by posting short form videos on his Instagram about working front-of-house at an unnamed restaurant in Notting Hill. We’ve had plenty of back-of-house kitchen bros doing their best Carmy from “The Bear” online, but Quinn was making front-of-house the main character. Introducing himself as a “head waiter at a local bistro,” he posted cinematic shorts of working shifts and polishing glasses — but no one could really tell if he was real or not.

Hannah Crosbie had been wondering about him in The Observer, and he’d even been meme’d by AllSyrupSuperSquishie, a niche international hospitality meme account. Between his posh delivery and his earnestness about doing the job, I had hoped it was a really intricate comedy. But it was impossible to say. I kept asking myself: Was he doing a bit?

When I called him up this week, Quinn was warm, laughed at my question, and told me this was his first interview. He currently works in a London restaurant and hosts supper clubs (for six people every Friday at a Notting Hill cafe) that will run until December. We talked about his time in fashion, making waiting tables look glamorous, and the pleasure of having dinner with strangers.

MRAC: How did you get into hospitality?

Piers Quinn: I worked in fashion before, which had been a dream of mine. I started a cowboy-boot line, but I was naïve and didn’t really know how to launch it. I put my life savings into it and it failed. I was working in bars to support myself and found I really liked hospitality. That was six or seven years ago. I worked my way around London restaurants and enjoyed it.

MRAC: Your videos make front of house the main character. What made you start filming, and who did you imagine would watch?

PQ: There was no strategy or plan. I think waiting is the most incredible job — wages aside. It’s so much fun. I thought that if I could make it look more glamorous, I could bring a bit of honour to the job. I hoped other waiters would watch.

I also wanted to do something for myself, rather than just clocking hours for somebody else’s project. We’re only on the planet for a short time.

MRAC: I’ll admit, when I first came across your videos I wasn’t entirely sure whether they were earnest or a very good bit. Do you enjoy keeping people guessing?

PQ: [Laughs] No, I’m not doing a bit! It’s all from the heart. Maybe the videos are drier than I realise and that goes over people’s heads. I’ve done my time on those floors. I don’t really think about it when I post. If people get it, they get it. If they don’t, they keep guessing. I’m sure that works in my favour.

MRAC: You’ve worked with brands including Paul Smith and Service Works. Could content become your main income, and would you want it to?

Subscribe for free to continue reading

Enter your email and get every post from Feed Me.
Already have an account? Sign in
© 2026 Emily · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture