Europe's most exclusive social club doesn't exist
But they're still making money!
Me in Vegas last night.
Some news:
Seeing all this perfect skin is messing with our heads. I write this as I have four tabs open about lasers and facials and YouTube videos explaining the difference between injectables and Botox. My group texts activate about once a week with our friends (26-30 year-olds) inquiring on who has gone for treatments yet, when to start, if they’re worth it. This ELLE article says that, “All this uncanny smoothness is having an undeniable impact on the real world. Skin care concepts like “glass skin”—a Korean beauty trend designed to make pores and texture vanish—have attracted billions of views on TikTok.” On Reddit’s skin care communities, like r/SkincareAddiction, which is nearly two million members strong, 22-year-old women are asking for help fighting fine lines that are simply part of a normal human face.I just listened to this episode of Fat Mascara that was excellent, and talked about the social implications of these trends. But the business angle I see here is that skincare isn’t going anywhere, and cosmetic treatments are going to continue booming.
You can’t join the world’s most exclusive social club. In fact, nobody can, because it doesn’t exist. The Rochambeau Club is a feat in fantastic branding. Once you dig around, you find out that it’s a booze company that has created a universe for people to immerse themselves into. It would be safe to assume they’ll launch more products in the future. It’s not so different from what Vacation Sunscreen has done with the forever-80’s world they’ve built. Projects like this make me angry with envy, but ultimately inspired.
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Sex has become “maintenance” for young people in relationships. Well that’s not fun at all!