Good morning everyone. Hope you’re having a gorgeous morning. Me? Dealing with a laptop that sounds like a rocket ship. I sense it will be useless in the next 2-3 hours, and it’s hooked up to my monitor, waiting to be replaced by my new suped up MacBook (THESE purchases are what my Apple Card is for, BABY!) that is supposedly going to be delivered by 9pm.
A lot of hours went into today’s letter, which includes:
Reminder to email me with question for my (free) Q+A letter Friday
The brand I think Sweetgreen should be taking notes from for their partnerships
An interview with FazeWorld’s Adam Faze about their recent $750k seed round
A breakdown of what the hell is going on at Rent the Runway
NEWS:
Guggenheim Partners is already hiring for their Summer 2025 interns. I guess they want to get ahead of the process, but they’re ultimately going to be talking to confused kids who don’t know what the next two years (let alone months) of their lives look like.
Guns and nuns. A group of nuns that owns a stake in Smith & Wesson sued the gun maker, arguing that its sales and marketing strategy for the AR-15 rifle is putting shareholders’ investments at risk. I doubt anything is going to happen here, but it’s a fun headline. Far more sophisticated cases have been made against Smith & Wesson and failed. But this is also where I urge you all to explore the bizarre universe that is the Smith & Wesson Instagram page.
Stylists are having a lot of fun with knotting sweaters. No, this isn’t revolutionary. But every time I open an email, sweaters are tied in endless knots. I think it communicated excess and luxury, but whenever I do this it does NOT look this sophisticated. Like I almost feel like you have to get the largest sweater possible to knot it properly?