Creative directors are the new jocks.
And that's what Jack Antonoff's new album is about.
Good morning everyone.
Fall campaigns are leaning hard into nostalgia. Heaven by Marc Jacobs cast Alicia Silverstone for their most recent campaign. The photos are a hard nod to Silverstone’s role in Clueless. The comments are better than any press this creative team could’ve hoped for: “heaven photoshoots are my multiverse of madness. y’all are in my brain and it’s scaring me.”, “Y’all know your demographic so well 😭😭😭”, “Showing everyone how a campaign is done 😮💨”.
Meanwhile, SKIMS cast Kim Cattrall and Nelly Furtado for their latest collection. The people have been waiting for Kim since she stayed out of And Just Like That . Again, the comments speak to how legit the love for these brands are. “this marketing team just gets it”, “Her Majesty Kim Cattrall 👑”, “NOT YOU WENT AND GOT SAMANTHA!! 😍”. Customers can tell if the only comments on your posts are from team members and group texts — they’re smart, they’ll look up the creative director and the social media manager on LinkedIn. I always look at the comments on big campaign launches, because if someone is taking the time to open the comments, write something, and post it, it means they really feel something about your brand’s work.
