Corporate Fetish is the response to Girlhood

+ Bitcoin perfume, and the Snaxshot take on Kylie's booze brand.

Good morning everyone! The most exciting part of today’s letter is my essay about why we are suddenly glamorizing the “office”.

News:

• This Subreddit will let you know if you have pretty privilege or not. Introducing r/TrueRateMe, a “subreddit” that, in its own words, “provides facial ratings of both men and women based on *objective factors* such as harmony, sexual dimorphism, symmetry, and qualities of their features.” “Reality is, there is pretty privilege,” says Ettealways, a member of r/TrueRateMe who asked that I refer to him by his username. His involvement in the group has earned him a “Trusted Rater” user flair, a tag that differentiates the group’s newbies from its experts. “It’s good to know if you have pretty privilege or not, because the people close to you won’t have the guts to tell you.” There aren’t a lot of places online where you can get unbiased opinion of yourself, and this subreddit is definitely one of them. Don’t worry, members are also more than happy to give unsolicited advice on plastic surgery procedures!

• Eater relaunched a site that was built during the pandemic. When we were all at home during 2020, food sites were launching sites like Epi’s pantry recipe builder (this was pretty well-designed) and BA’s guide to quarantine cooking. Eater at Home launched in April 2020 with the mandate to provide ongoing storytelling about what it means to be cooking, feasting, and celebrating at home. In this 2.0 version, they’ll have columns about cooking, entertaining, and upgrading your kitchen. I expect many affiliate links as well, judging by sister site Strategist’s shopping success.

• Kylie Jenner launched a canned hard seltzer brand called Sprinter. Yes, she launched a clothing brand, fragrance, and CPG brand all within the last few months. The only thing to do with this news was discuss it with Andrea of Snaxshot. Here’s what she said: