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“Buying chestnut ultra mini Uggs in size 8 is harder than buying a liver on the black market right now.”
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“Buying chestnut ultra mini Uggs in size 8 is harder than buying a liver on the black market right now.”

Square launches a business credit card with Amex, Gen-Z is broke because you keep throwing parties.

Emily Sundberg's avatar
Emily Sundberg
Nov 17, 2022
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“Buying chestnut ultra mini Uggs in size 8 is harder than buying a liver on the black market right now.”
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Good morning, I hope your day is nice so far. There is still so much I want to be writing about in these letters but I get a little self-conscious because you all don’t really know me yet, you know?

Can you please give me some feedback if you have a few free minutes today? Okay thank you.

  • Parents are dressing babies in calm neutrals in hopes that they’ll become calm and neutral. Well THAT’S not going to work. WSJ reported that “Sad Beige” has taken over baby gear, clothing, and decor. Most of the sources in the story were unsurprisingly influenced by TikTok. “I’ve been influenced by influencers,” Amina Kadyrova, a mother of three in New Jersey, told WSJ. “I’m a victim of the marketing system. But I genuinely like it.” Neutral colors are easier to mix and match on kids, she added. This made me sad when I thought about my childhood of mixed and matched buttons and bright patterns. It’s also funny because as a culture of consumers, we’ve come so far from early 2010’s minimalism, but I suppose it comes for every industry eventually. According to Etsy, searches for beige kids clothes jumped 67% in the past 12 months compared with the previous period. One parent told WSJ, “My son will go to indoor gymnasiums, play centers, museums, and he gets covered in slime and goo, and color and glitter. We do that outside of our house, and then we get to come home to a nice, calm, clean environment.” THIS IS A FANTASY. But good luck.

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