Art (Succession) imitates life (Fashion Week)

Feb 27, 2023

∙ Paid

Morning.

Thanks to Succession and the rise of “stealth wealth,” Loro Piana is the unlikely object of aspirational dressers everywhere. (This was the second big fashion headline I saw this weekend using “stealth wealth” — the second being the Times’ reporting on Bottega and Gucci). Jeremy Strong is obsessed with nailing the details of Kendall’s wardrobe, and so of course he is obsessed with Loro Piana, which is like “Uniqlo for billionaires.” Loro is now making a strong case that should be taken seriously as a proper steward of style. Hence the Milan Fashion Week presentation, the first time the brand has ever showcased its men’s and women’s collections together.

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