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A Dimes Square bakery, Substack roll-ups, and more.
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A Dimes Square bakery, Substack roll-ups, and more.

Pastries! Bread! Sandwiches! Coffee!

Emily Sundberg's avatar
Emily Sundberg
Jun 27, 2024
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Good morning everyone. Today’s letter is about Starface’s new pivot to short video (plus a new video-focused startup their team is launching), New York Magazine’s new event business, and a suggestion to find love at the baseball stadium.

If I look tired it’s because….. I am!!!

NEW:

  • The Times is continuing their summer of party reporting. Step one, bring in man-about-town John Ortved to write the piece. Step two, follow quintessential city kid Sabrina Fuentes around the city for a night. This one was made possible by Style editor Stella Bugbee. I know that, because Sabrina thanked Stella in her Instagram post about the story. Wayyyy back in 2018, Stella let me cover Sabrina’s high school prom after-party (guests included Gray Sorrenti and Alana Champion) for The Cut. I like when editors bet on young people, and stick by them as they grow up. The story format reminded me a bit of Brock’s column at New York Magazine, but I think that’s because they’re one of the only people who heavily market their party reporting — the reporting, along with partying, is a lost art. Bars mentioned in the story include Josie’s, Sophie’s (“I get in a fistfight every time I go to Sophie’s,” Fuentes said), and Studio 151.

  • Elbow Bread, the new Dimes Square bakery on Division and Canal, put their shiny gold logo in the window. I heard they’re opening in the next few weeks. Judging by a quick glance at their Instagram, they will have a good balance between savory and sweet (an essential component of a bakery in 2024). The team will be made up of Zoe Kanan (who used to be at The Freehand), the Court Street Grocers team, and S+P team.

zoekanan
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  • Niche Micromedia Conglomerates are built brick by brick. And I do not think that this will be the only Substack roll-up we see this summer.

    Nikole Lubov Naloy
    and
    Nolita Dirtbag
    are melding their minds into a new column under Nolita Dirtbag’s letter called “Hot Piss.” Nikole is impressive for many reasons: she was born in Brighton Beach, she went to Harvard, she shoots sick party photos, and now she keeps the most up-to-date downtown party calendar in New York. Excited to see what they build together. I texted Nikole to find out why she made the move and she said:

“Why I did it? I wanted to be my own investment banker! I like what he’s building out with his niche micro media conglomerate. Great opportunity to be a part of that and build together. We have similar loving yet self-deprecating POVs on downtown culture.”

nikolelubov
A post shared by @nikolelubov
  • US Army, and companies who engage in weapons manufacturing, will not be sponsors of SXSW 2025.

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