34 hot takes

These were catalyzed in group chats last night.

Don’t take these too seriously 😎

1. Nonalcoholic cocktails aren’t as good as diet coke.

2. Becoming an influencer is better money than launching a newsletter.

3. Spending $30 on a makeup sponge is insane.

4. J. Crew seriously needs to figure out their game plan for women’s — they’re losing me and the potential there is massive.

5. DTC is pretty over and the only thing that matters is relationships with wholesalers, mass market price adjusted supply chains, creativity, and volume.

6. The “flagship” is dead.

7. Founders don’t have to be public figures, and I’d argue that the brand is stronger if founders aren’t public figures.